About this Blog

Photo Writing is the web version of the Photo Writing mini-magazine produced by Limephoto and Emil von Maltitz since 2010. As of 2015 it is now completely online. Feel free to browse through the articles and please leave comments in the comments section if you would like to engage with us.

Monday, March 11, 2024

Nikon bought RED. Say what?

Yup, as of the the 7th March 2024 Nikon and RED have signed an agreement that RED will be 100% purchased by Nikon corporation. Of course this means that the internet world of photography has exploded, both with memes and opinions. There’s a fair amount to unpack here. Naturally the inclination by the overreactive internet is that this is the death of RED as we know it (well, yes, actually that is true, but not in the sense that the camera is going to disappear and the world come crashing down in flames), and that we are all bereft of an awesome cinema camera line. It’s also true that Arri are probably popping champagne bottles and crowing that they are now peerless and firmly on the top of the heap…or not. This is where I think Nikon have actually been quite astute.